Home Login RADIO ONLINE RSS Facebook
Find Radio Online
AM FM HD

Advertisement

Report: Podcast Listeners Are Engaged with Favorite Hosts


Cumulus Media
Cumulus Media

For the ninth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights retained MARU/Matchbox to conduct an in-depth study of 603 weekly podcast listeners in October, 2022. The Fall 2022 Report highlights trends from prior studies and examines new topics such as co-listening among parents with children and listener perceptions of brand safety and content appropriateness. This week's Cumulus Media | Westwood One Audio Active Group blog looks at how podcast listeners are engaging with their favorite shows and hosts.

  • Podcast listeners have the podcast habit, listening to more episodes and more shows per week versus April 2022: Weekly listeners now consume 5.2 podcasts per week on average, up +11% from April 2022. Weekly listeners consume 6.5 episodes in an average week, up +5% from the Spring.

  • Heavy podcast listeners are at an all-time high: In 2019, 36% of weekly podcast listeners consumed 6+ hours per week. In 2022, the heavy podcast listener group grew to 39%, an all-time high.

  • Podcast listeners seek out opportunities to connect with their favorite podcast hosts: 56% of weekly listeners follow them on social media.

  • Weekly podcast listeners are interested in attending both virtual and in-person podcast events: 47% of weekly listeners say they would be very or somewhat likely to attend a live in-person event of their favorite podcast. More than half of weekly listeners would attend a live virtual event.

  • 43% of heavy podcast listeners are paid subscribers to a podcast: Almost half of heavy podcast listeners and 31% of the weekly audience are paid subscribers of podcasts.

  • Exclusive content trumps an ad-free experience as a decision driver for paying for a podcast: 54% of weekly listeners say exclusive, original content or exclusive access to creators and hosts would influence their decision to pay for podcast content the most.

  • Podcast listeners want new content as soon as it is available with 73% of weekly listeners and 82% of heavy listeners listening to new episodes within 24 hours of release.

Advertisement

Latest Radio Stories

iHM/San Diego Names Taylor Jukes as SVP/Programming
Taylor Jukes
Taylor Jukes
iHeartMedia names Taylor Jukes as Senior Vice President of Programming for San Diego, effective immediately. Jukes joins from iHeartMedia/Miami, where she served as the Program Director of WHYI (Y100). She continues her role on the iHeart CHR Brand More

Brooks O'Brian Named WFMS-FM/Indianapolis PD/Afternoons
Brooks O'Brian
Brooks O'Brian
Cumulus appoints Brooks O'Brian as Program Director for Country WFMS-FM in Indianapolis. She'll also be heard in afternoon drive, airing weekdays from 3-7pm. O'Brian was previously PD for KXSN-FM and KYXY in (Sunny 98.1)/San Diego. Before that, she More

Study Finds Urban, Suburban & Rural Listening Differences
Edison Research
Edison Research
Edison Research's Share of Ear study finds that listeners from urban, suburban and rural areas (as defined by the U.S. Census) exhibit distinctively different behaviors when it comes to AM/FM radio listening, and podcast listening. As seen in the More
Advertisement

Premiere Promotes Tammy Ragusa to Executive Producer/CPS
Tammy Ragusa
Tammy Ragusa
Premiere Networks promotes Tammy Ragusa to Executive Producer of Premiere Prep's Country radio services, effective immediately. Based in Nashville, Ragusa will oversee the company's Country Today and True Country prep services, as well as country More

iHM, New York Jets Inks Radio and Streaming Partnership
WAXQ (Q104.3) and New York Jets
WAXQ (Q104.3) and New York Jets
The New York Jets and iHeartMedia New York have agreed to a multi-year radio and streaming partnership that establishes Classic Rock WAXQ (Q104.3)/New York as the official broadcast radio home of the New York Jets, connecting the company's listeners More

Kathy Romano's ''Her Story'' Weekly Moves to WMMR-FM
Kathy Romano
Kathy Romano
Beasley Media relocates Kathy Romano's radio show, "Her Story," from Adult Hits WBEN (95.7 BEN FM) to Rock WMMR-FM in Philadelphia, starting Sunday, March 3 at 7am. "Her Story" illuminates the narratives of women catalyzing tangible change in their More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement