Nielsen Ratings

December 2024 PPM

Nielsen Ratings

December 2024 Trends

Danbury CT

Metro Fairfield County BH

Black Podcast Listener Report 2.0 to be Presented Feb. 22

Edison Research

The Black Podcast Listener Report 2.0, conducted by Edison Research in partnership with SXM Media and Mindshare, will be presented in a webinar on Wednesday, February 22 at 2pm ET. Forty-three percent of Black Americans age 18+ are monthly podcast listeners. Findings from the study illuminate how Black Americans consume podcasts, discover podcasts, why they listen, and more. The study is a follow-up to the original Black Podcast Listener Report from Edison Research, SXM Media and Mindshare.

Findings will be presented by Edison Research Senior Director of Research Gabriel Soto, SXM Media Vice President of Sales and Marketing Nidia Serrano and Mindshare Associate Director of Comms Planning Alexis Reza.

The report also includes findings on how Black Americans feel about podcast advertisements, podcasts with video components, the topics and genres they are most interested in, and the importance of black creators in podcasting. Over 2,500 Black Americans age 18+ were surveyed for the study.

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Black Podcast Listener Report 2.0 to be Presented Feb. 22

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Black Podcast Listener Report 2.0 to be Presented Feb. 22

Latest Radio Stories

Follow us on:

Copyright © 1989-2025 RADIO ONLINE ®

Copyright © 1989-2025 RADIO ONLINE ^®