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Black Podcast Listener Report 2.0 to be Presented Feb. 22

Edison Research

The Black Podcast Listener Report 2.0, conducted by Edison Research in partnership with SXM Media and Mindshare, will be presented in a webinar on Wednesday, February 22 at 2pm ET. Forty-three percent of Black Americans age 18+ are monthly podcast listeners. Findings from the study illuminate how Black Americans consume podcasts, discover podcasts, why they listen, and more. The study is a follow-up to the original Black Podcast Listener Report from Edison Research, SXM Media and Mindshare.

Findings will be presented by Edison Research Senior Director of Research Gabriel Soto, SXM Media Vice President of Sales and Marketing Nidia Serrano and Mindshare Associate Director of Comms Planning Alexis Reza.

The report also includes findings on how Black Americans feel about podcast advertisements, podcasts with video components, the topics and genres they are most interested in, and the importance of black creators in podcasting. Over 2,500 Black Americans age 18+ were surveyed for the study.

Latest Radio Stories

WRRM (Warm 98.5) in Cincinnati Flips to Christmas Music

WRRM (Warm 98.5) in Cincinnati

WRRM-FM (Warm 98.5) in Cincinnati has officially ushered in the holiday season with its annual switch to Christmas music. At 4:45pm on Friday, the station kicked off its festive programming with Andy Williams' classic "It's the Most Wonderful Time More

Eastman Radio President Flood Retires After 35 Years

Tucker Flood

Katz Media Group has announced the upcoming retirement of Tucker Flood, President of Eastman Radio. Flood will step down at the end of 2024, concluding a career spanning more than 35 years marked by significant contributions to the broadcast and More

WRXS (Pure Oldies 106.9) Launches Non-Stop Christmas Music

WRXS-FM (Pure Oldies 106.9) in Milwaukee

Milwaukee's WRXS-FM (Pure Oldies 106.9) is launching its annual tradition of festive programming with "WRXS-mas," offering a dedicated lineup of classic holiday music. Beginning today, November 22, WRXS-mas will feature non-stop Christmas songs and More

Cumulus Launches New Podcast Series with Mark Levin

Liberty & Learning

Cumulus Media unveils a new original podcast series, "Liberty and Learning with Mark Levin and Larry Arnn." The 10-part series, hosted by veteran broadcaster and constitutional law expert Mark Levin alongside Dr. Larry Arnn, President of Hillsdale More

American Warrior Radio Joins AFN for Worldwide Broadcast

American Warrior Radio

American Warrior Radio has been added to the American Forces Network (AFN), extending its reach to military members deployed in 168 countries and aboard all U.S. ships at sea. AFN, formerly known as the Armed Forces Network, selected the program as More

WABC Launches 10,000-Turkey Giveaway Supporting Community

WABC-AM in New York

77WABC in New York has announced its annual 10,000-Turkey Giveaway, a community initiative aimed at addressing food insecurity during the holiday season. In partnership with AARP New York, Gristedes and D'Agostinos Supermarkets, and Catholic More

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Black Podcast Listener Report 2.0 to be Presented Feb. 22

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Black Podcast Listener Report 2.0 to be Presented Feb. 22

Latest Radio Stories

Follow us on:

Copyright © 1989-2024 RADIO ONLINE ®

Copyright © 1989-2024 RADIO ONLINE ^®