SiriusXM PN Retains Top Spot as Largest U.S. Podcast Net

RADIO ONLINE | Monday, February 20, 2023

Edison Research

Edison Research has released the Top Podcast Networks in the U.S. based on total network reach for Q3-Q4 2022 among weekly podcast listeners age 13+. SiriusXM Podcast Network (formerly SXM Media), Spotify and iHeartRadio take the top three spots, respectively. The list ranks podcast networks based on total audience reach from Edison Podcast Metrics, and reflects an expanded sample which now includes weekly podcast listeners age 13-17.

The Q3-Q4 ranker includes increased sample size implemented last year and is based on surveys of 10,579 weekly podcast listeners age 13+.

The Top 30 Podcast Networks for Q3-Q4 2022:

This ranker measures reach as a percentage of the weekly podcasting audience. Rankings are compiled by measuring the total unduplicated reach of all the shows represented by a given network. Listening is credited to the producer and/or the network that represents the advertising for the show, not the platform or app that the listener uses to access the podcast.

U.S. The network ranker is derived from data collected continuously during the third and fourth quarters of 2022, interviewing 10,579 weekly podcast consumers ages 13 and older in the U.S. Participants indicate which podcasts they listened to in the past week along with a variety of demographic, psychographic, and purchase-behavior information.