Nebraska Rural Radio Association Expands in Nebraska

RADIO ONLINE | Tuesday, February 21, 2023 | 11:38am CT

KBRY-FM

The Nebraska Rural Radio Association (NRRA) has reached an agreement to purchase 100kW Counrty KBRY-FM (KBear) in Broken Bow, NE, from Mid Nebraska Broadcasting. The coverage area stretches from Bassett to Holdrege and from North Platte to Albion. KBRY will become the latest affiliate of the Rural Radio Network, which delivers up-to-date grain and livestock market information and agriculture news.

"We are very excited to add KBRY-FM to the existing lineup of NRRA stations across the state of Nebraska," said NRRA CEO Tim Marshall. "Adding a 15th radio station allows us to continue to fulfill our mission of bringing trusted information to our listeners."

The station is located in the heart of Custer County, which is the third-largest beef cattle county in the nation and one of Nebraska's top producers of corn. The area is prominent in the state's agriculture industry, with over 1,100 farms and 1.5 million acres in farmland. Custer County was ranked second in Nebraska for agricultural sales in the 2017 Census of Agriculture.

The NRRA is the only farmer-and rancher-owned radio group in the U.S. and has been serving agriculture since 1948. In addition to market information and agriculture news, the Association provides weather, news and entertainment on its radio stations.

"The founding members of the Association had a bold vision when they formed in 1948," said Nebraska Rural Radio Association Chairman Ben Steffen. "Extending our broadcast reach builds on our goal to serve the entire state of Nebraska with critical news and information. We're excited to welcome the KBRY team to our broadcast family."