Edison Research and NPR to Release ''Hit Play, Boomer!''

RADIO ONLINE | Monday, April 3, 2023 | 3:55pm CT

Edison Research and NPR

"Hit Play, Boomer! Podcasting's Age 55+ Opportunity," a new study from Edison Research in partnership with NPR, will be presented in a webinar on Thursday, April 13 at 2pm ET. Forty-two percent of Baby Boomers in the U.S. -- those age 55+ -- have ever listened to a podcast. Webinar attendess will learn more about what has shaped Baby Boomers in the U.S. and what their media habits look like today, as well as learning how they consume audio and which podcasts index the highest for listening among Boomers.

Findings will be presented by Edison Research President Larry Rosin and resident Boomer. The research presented will feature new in-depth interviews with spoken word audio listeners age 55 and older.