Spotify is Largest U.S. Podcast Network Based on Reach
| RADIO ONLINE | Tuesday, May 23, 2023 |
|
 Edison Research |
Edison Research has announced the Top Podcast Networks in the U.S. based on total network reach for Q4 2022 through Q1 2023 among weekly podcast listeners age 13+. The Top Podcast Networks are ranked by the reach of the producer or network that represents the advertising for the show, not the platform or app that the listener uses to access the podcast.
Spotify, SiriusXM Podcast Network, and iHeartRadio take the top three spots, respectively. Spotify and SiriusXM Podcast Network have taken turns occupying the number one spot on the ranker over the past year. The list ranks podcast networks based on total audience reach from Edison Podcast Metrics. The Q4 2022-Q1 2023 ranker includes increased sample size implemented last year and is based on surveys of 10,797 weekly podcast listeners age 13+.
The Joe Budden Network makes its first appearance on the list at number 30 and the Blaze Podcast Network debuts on the list at number 28. Studio 71 moves up three spots to number 16. This ranker measures reach as a percentage of the weekly podcasting audience. Rankings are compiled by measuring the total unduplicated reach of all the shows represented by a given network. Listening is credited to the entity that represents the advertising for the show, not the listening platform or app.
