RAB Live Presentation Features Engagement Labs Study

RADIO ONLINE | Thursday, August 24, 2023 | 11:20am CT

Radio Advertising Bureau

RAB and Engagement Labs, a data and analytics firm that provides social intelligence, will reveal the latest findings of a new report commissioned on behalf of RAB called "Radio Drives Brand Conversations: Unveiling the Untapped Potential of Radio Conversations." The soon to be released study demonstrates radio's strength and ability to drive brand and consumer conversations and the impact these conversations have on sales lift.

RAB will be hosting the live presentation featuring Engagement Labs President and Chief Revenue Officer Steven M Brown along with Vice President of Client Success Matt Phillips, who will share findings from the study, including:

• The overall volume of brand conversations among radio listeners as compared to consumers of other media.

• The impact brand conversations have across business verticals.

• Correlation between radio listener conversations and purchase intent.

The session will take place at noon CT on Wednesday, September 13. Registration is free for RAB members. The presentation will also be available for on-demand viewing. To register, click here.

RAB and Engagement Labs will be releasing the full study prior to the webinar which will be made available to RAB members for download on RAB.com.