Edison Research, WorldDAB to Present ''Dashboard Dialogue''
| RADIO ONLINE | Monday, January 22, 2024 |
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 Edison Research and WorldDAB |
Edison Research and WorldDAB will present findings from the study "Dashboard Dialogue" in a webinar at 9am ET/2pm GMT on Wednesday, January 31 hosted by Edison Research Vice President Megan Lazovick and WorldDAB President Jaqueline Bierhorst. "Dashboard Dialogue" provides an in-depth review of DAB radio's usability in the car -- with videos from consumers detailing their likes and dislikes, plus what they love about radio in the car today.
The research was conducted by Edison Research across France, Germany and the UK, through in-car interviews with radio listeners, as well as over 2,400 online interviews. Hear directly from drivers about the useability of radio and how they're using in-car audio interfaces. Find out the features they don't use, and learn about ones they love, such as the choice of stations and ease of use offered by DAB+.
The initial findings from this unique study were presented at WorldDAB Automotive 2023. This webinar builds on those findings by going in-depth with qualitative interviews and further insights.
Click here to register for the webinar on Wednesday, January 31 at 9am ET/2pm GMT.
