Share of the Ear Data Details Pride and Podcasts
| RADIO ONLINE | Wednesday, June 12, 2024 | 11:32am CT |
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 Edison Research |
In celebration of Pride month, this week's Edison Research insight features Share of Ear data to illustrate how the LGBT community spends its day with audio. It's no surprise that the audio choices of LGBT listeners include a medium that allows for individualism, creativity and expression: podcasts.
According to the latest data from Edison Research's Share of Ear, those age 13+ in U.S. who identify as LGBT spend 14% of their daily audio time listening to podcasts, which equates to 40 minutes per day. This amount of daily listening clocks in at 48% higher than the overall 13+ population in the U.S., who average 11% of their daily audio time with podcasts, or 27 minutes.
From the graphic above you might have deduced that LGBT listeners spend more time overall with audio daily, and that is correct. Share of Ear shows that LGBT listeners age 13+ spend 16% more total daily time with all audio sources than the overall population age 13+ -- important information for creators and advertisers alike.
