Musburger Media Acquires VSiN Sports Betting Network

RADIO ONLINE | Monday, July 22, 2024

VSiN

Musburger Media has agreed to acquire VSiN, The Sports Betting Network, from DraftKings Inc. Original VSiN founders Brian Musburger and Bill Adee, who were part of the team that previously launched and led the multi-platform broadcast and content company, will lead it moving forward. VSiN will continue to deliver the news, analysis, and insights that bettors need to inform their betting decisions, with 18 hours of unique sports betting content each day.

"While a lot has changed in the sports betting industry over the past three-and-a-half years, our original vision for VSiN still holds and we are committed to delivering the most credible, independent information and analysis sports bettors can find anywhere," said Brian Musburger. "We truly appreciate the work we've done with DraftKings and look forward to continuing to collaborate on future projects. Bill and I couldn't be more excited about leading VSiN into the future and cementing our position as a trusted authority in sports betting."

With the strategy and team already in place, the sports betting network will focus immediately on expanding partnerships and distribution to educate and entertain even more of the growing number of Americans betting on sports.

"DraftKings continues to optimize its investments in content and media to align with the most critical areas and needs of our business strategy, objectives, and goals," said DraftKings Chief Marketing Officer Stephanie Sherman. "We want to thank Brian, Bill, and the entire team at VSiN for a great relationship, and we look forward to continuing to advertise on the network."

Customers should expect no interruptions to programming or news coverage at VSiN.com. In addition to its 24/7 stream, VSiN's original content is accessible through multiple video and audio channels including YouTube TV, Rogers' Sportsnet, NESN, AT&T Pittsburgh, Marquee Sports Network, a dedicated channel on iHeartRadio and TuneIn, as well as more than 300 terrestrial radio stations.