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FCC Adopts Final Rules For Program Originating FM Boosters
RADIO ONLINE | Thursday, November 21, 2024 |
The Federal Communications Commission (FCC) today adopted new rules permitting FM booster stations to originate limited programming separate from their primary stations. Under the updated regulations, broadcasters can air up to three minutes of distinct programming per hour on FM booster stations, enabling them to better cater to local audiences.
Previously, FM booster stations were restricted to merely rebroadcasting their primary station's signal, typically to improve coverage in areas with poor reception due to terrain challenges like mountains. However, advancements in technology have now made it feasible for broadcasters to deliver tailored content to different parts of their service area using boosters.
The new rules formalize a framework for processing, licensing and regulating this service, which was previously tested under a temporary experimental allowance since April, 2024. Broadcasters can now utilize this option permanently to provide hyper-local content, including news, weather updates, and advertisements specifically targeted to smaller, localized communities within their coverage areas.
"This decision reflects the FCC's commitment to empowering broadcasters with innovative tools to better serve their audiences," said FCC Chairwoman Jessica Rosenworcel.
The decision, part of the FCC's Second Report and Order and Order on Reconsideration (FCC 24-121), was unanimously approved by Chairwoman Rosenworcel and Commissioners Brendan Carr, Geoffrey Starks, Nathan Simington and Anna Gomez. Separate statements were issued by Chairwoman Rosenworcel and Commissioner Starks.
The change is expected to enhance the ability of broadcasters to connect with listeners through more localized and relevant content, addressing specific needs of their communities while also opening doors for small businesses to reach a more targeted audience.
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