Study: Sports Audio Tops List for Most Avid NFL Fans

RADIO ONLINE | Tuesday, August 12, 2025 | 1:31pm CT

Audacy

A new study from Vision Insights and Audacy reveals that the most passionate NFL fans are tuning in through sports audio, including Sports/Talk radio, live play-by-play, and sports podcasts -- and they're more engaged than those watching games on TV or following teams on social media.

According to the research, more than 80% of NFL fans who listen to sports audio describe themselves as "avid" fans, surpassing engagement levels seen across other platforms. These fans plan their weeks around games, know every stat, and rarely miss a moment.

The findings carry significant implications for sports brands. Audacy notes that the most dedicated fans show the highest levels of excitement, trust, and goodwill toward companies that support their favorite teams. Sports audio audiences also tend to have higher household incomes - nearly 50% more likely to earn over $100,000 annually -- and exert greater influence over purchasing decisions.

Audacy emphasized that sports audio offers advertisers pricing efficiencies, reduced ad avoidance, and the ability to reach listeners when they're away from home and closer to the point of purchase.

With more than 30 sports radio stations, live NFL play-by-play coverage in markets nationwide, and a slate of top NFL programs and podcasts, Audacy says it delivers the largest sports radio audience -- more than the next three competitors combined. Listeners often spend as much time with sports audio during the week as they do watching live games, forging strong connections with both on-air hosts and fellow fans.

"This is where passion for the game turns into real influence for your brand," the company stated. "When you connect with these listeners, you're not interrupting the moment -- you're becoming part of it."