GPN Taps Flightpath for Real-Time Inventory Forecasting

RADIO ONLINE | Tuesday, August 12, 2025 | 10:05am CT

Gamut Podcast Network and Flightpath

Gamut Podcast Network, the podcast division of Hubbard Broadcasting, has partnered with predictive analytics platform Flightpath to enhance inventory forecasting and campaign performance insights across its more than 250 shows nationwide.

The integration will give Gamut's sales and operations teams real-time visibility into ad availability months in advance, enabling them to package impressions by demographic or geography at scale while continuing to deliver traditional direct-sold host-read campaigns without overselling.

"Our advertisers buy us two ways: the classic host-read spots fans love and targeted impression packages built around specific demos or DMAs," said John Goforth, Vice President & General Manager of Gamut Podcast Network. "Flightpath shows us, instantly, what we can deliver on both fronts, so our sellers move faster and our producers stay focused on great content."

Laurie Belleau, Chief Revenue Officer at Flightpath, said the partnership will help Gamut optimize sales opportunities. "Real-time, trusted availability means Gamut can say 'yes' more often and grow revenue with confidence," she noted. "Gamut is building a future-proof sales engine, and we're excited to supply the data analytics foundation that makes it possible."