Mix Maine Media Acquires Bangor Rocker WKIT-FM

RADIO ONLINE | Friday, October 31, 2025 | 3:39pm CT

Mix Maine Media

Mix Maine Media, led by owner and president Jay Hanson, has announced the purchase of Bangor's Rock WKIT (100.3) from Rock Lobster Radio LLC. The company will begin operating WKIT on November 1 under a Local Marketing Agreement (LMA), with FCC approval expected in early 2026.

The sale marks the next chapter in the storied history of the station once owned by author Stephen King. King's Zone Corp. had announced plans in late 2024 to shut down its three Bangor-area stations -- WKIT, WZLO, and WZON -- prompting local business owners Greg Hawes and Jeff Solari to form Rock Lobster Radio and save WKIT from going silent.

Earlier this year, Mix Maine Media purchased the other two former Zone Corp. stations, WZLO 103.1 FM and WZON AM 620. WZLO is already back on the air, and WZON is slated to return by year's end.

"When an opportunity arises to enhance your position in a market you love, you move quickly," said Hanson. "WKIT is a heritage station with legendary talent and a loyal audience. Our shared passion for local radio will continue to serve Bangor's listeners and advertisers."

Rock Lobster Radio's Solari and Hawes expressed pride in having rescued WKIT and guided it to a successful transition. "We were able to save the station from going off the air and position it for years of success," said Solari. Hawes added, "The best way to support WKIT's future was to pass it to an experienced local broadcaster who believes in live and local radio, just as Stephen King did."

During their stewardship, Rock Lobster Radio relocated WKIT to a new downtown Bangor facility, upgraded its equipment, retained staff, and maintained its popular programming -- all while achieving some of the station's highest ratings in years.