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Beasley Q3 Revs Fall 12%, Digital Now 25% of Total Sales


Beasley Media Group
Beasley Media Group

Beasley Broadcast Group reported third quarter 2025 net revenue of $51 million, down 12.4% from $58.2 million in the same period last year, reflecting continued softness in agency advertising offset by gains in digital and local direct sales.

The company posted an operating loss of $300,000, compared to operating income of $1.2 million in Q3 2024. Net loss remained flat year-over-year at $3.6 million, or $1.97 per diluted share, while adjusted EBITDA declined to $3.9 million from $6.5 million.

Digital revenue rose 14.6% to $13.0 million -- representing 25% of total company revenue -- with a digital segment operating margin of 21%, or 28% on a same-station basis. Local revenue, including locally sold digital packages, made up 79% of net revenue, while new business accounted for 14%, consistent with the prior year.

During the quarter, Beasley completed the $8 million sale of WPBB-FM on September 29 and entered agreements to sell its Fort Myers market assets, pending FCC approval.

"Our third quarter results demonstrate continued operational discipline," said CEO Caroline Beasley. "While advertising demand remains challenging, particularly within agency channels, the quality of our revenue mix continues to strengthen, led by sustained growth and record margins in our digital business."

Beasley added that cost-reduction efforts have reduced total station operating and corporate expenses by $15 million year-to-date. "As we move into the fourth quarter, we remain focused on disciplined execution, strengthening our balance sheet through planned asset sales, and advancing our strategy to deliver sustainable shareholder value," she said.

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