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RAB Announces 2026 Media Career Academies


National Radio Talent System (NRTS)
National Radio Talent System (NRTS)

The Radio Advertising Bureau (RAB) has unveiled its 2026 Media Career Academies, part of the National Radio Talent System (NRTS), aimed at preparing students for careers across broadcast radio, podcasting and digital audio.

The academies are designed to provide hands-on training and real-world experience in areas including content creation, sales, marketing and digital strategy. Participants will also have the opportunity to connect directly with industry professionals. Graduates earn RAB's Radio Marketing Professional (RMP) certification, intended to help accelerate entry into the workforce.

Three academies are scheduled for 2026:

  • GAB Media Career Academy at the Grady College of Journalism and Mass Communication (May 11-16)
  • IBF Media Career Academy hosted by the Illinois Broadcasters Foundation in Bloomington, IL (May 11-15)
  • Kellar Media Career Academy at Appalachian State University (June 8-13)

RAB President and CEO Mike Hulvey said the initiative reflects the organization's focus on workforce development and industry growth, noting that the program introduces students to opportunities in radio while equipping them with practical skills and professional connections.

In addition, more than 100 students will attend the BEA Spring Conference and NAB Show in Las Vegas as part of the RAB Student Scholars program. Participants will take part in customized sessions, mentorship opportunities and guided exhibit-floor tours. Now in its 12th year, the program has introduced more than 1,200 students to the radio industry, with support from broadcasters nationwide.

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