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WTCB (B106.7)/Columbia Launches Live & Local Morning Show
| RADIO ONLINE | Tuesday, January 7, 2025 | 9:18am CT |
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Cumulus AC WTCB-FM (B106.7) in Columbia, SC debuts "The Midlands Morning Show, starting Tuesday, January 7. Broadcasting live from 6-11am on weekdays, this marks the station's first live local morning broadcast in seven years. The new show pairs two veteran personalities, Kaylin Mozdzen and Leo "LB" Baldwin, to bring a blend of music, fun, and local flair to Columbia's early risers.
Mozdzen, who is the reigning South Carolina Broadcasters Association Radio Personality of the Year, will juggle her new morning duties while continuing to host the midday slot from 11am-4pm, a role she has held since January, 2023. Mozdzen is well-versed in morning programming, having previously co-hosted a show in Utica-Rome, NY.
Joining Mozdzen is Leo "LB" Baldwin, who besides co-hosting, also serves as the Program Director and Operations Manager for Cumulus/Columbia. Baldwin transitions to mornings after a stint in the afternoon slot since June, 2023 and brings experience from anchoring morning shows in Honolulu, HI.
Cumulus/Columbia-Florence Regional Vice President and Market Manager Tammy O'Dell expressed enthusiasm about the launch: "We're excited to launch this vibrant morning show for the Midlands audience. Kaylin and LB will bring energy, fun, and great music LIVE and LOCAL for our B106.7 audience every morning. It's a great way to wake up in the Midlands and an excellent opportunity for our local business community to connect with this audience."
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