Westwood One Adds Classic Hits Gold to 24-Hour Formats

RADIO ONLINE | Monday, October 21, 2019 | 12:57pm CT

Westwood One

Cumulus Media's Westwood One is now offering a third version of its Classic Hits format, for stations that desire a gold-based pop radio format with more 60's music. "Classic Hits Gold" complements the company's modern Classic Hits format, which has evolved to be a core '80s format with some '90s, and its "Classic Hits Rock," which features rock classics.

Classic Hits Gold will feature proven hit music from the mid/late-60s through the early/mid-80s, from artists such as The Eagles, Elton John, Stevie Wonder, Fleetwood Mac, The Rolling Stones, Michael Jackson, Billy Joel, Hall & Oates, Queen, The Beatles and Chicago.

Like the other Classic Hits formats from Westwood One, "Classic Hits Gold" will be hosted by personalities with a contemporary presentation. Distributed on the STORQ platform, it allows for complete clock and break flexibility, and can be localized with content from the affiliate. The new offering will not be branded on-air, so stations will retain their desired image, slogans and live shows, and local identifiers will be supplied by the network image voice.

"The Classic Hits format has evolved, and with our flexible production platform we can offer it flavored however our customers desire," commented Westwood One President of Programming Kirk Stirland. "Now, with three versions, we can provide a station with programming for whatever their local strategic position might be."