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Westwood One's Rick & Sasha Program Adds George Willborn


George Willborn
George Willborn

Cumulus Media's Westwood One adds comedic talent George Willborn to the "Rick and Sasha Show." Willborn has a 25-year plus stand-up/broadcast radio career that includes stints on WVAZ/Chicago, WHUR/Washington DC, and twice with the syndicated Michael Baisden program. He moves to Atlanta where he will be working out of the new state-of-art Rick and Sasha studios, whose show is now heard on over 25 stations.

"I've been a part of multiple #1 radio shows in my career, yet I've never felt as optimistic about the potential success of a show than I do about Rick and Sasha. After appearing on the show as a guest, I experienced an instant chemistry with them, and instantly fell back in love with radio. Rick and Sasha just get it, and together we will be an unstoppable force," said Willborn. "It's game on and game over for the new sound of Urban Adult radio everywhere."

Westwood One COO Charles Steinhauer added, "with the addition of George complementing this already highly successful cast, we look forward to continuing the trajectory of fastest-growing urban adult show morning show throughout 2020 and for years to come. George's special gift is that he naturally and intrinsically understands situational comedic radio, as well as the intricacies of working effectively with a team. This is the super trio to watch."

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