iHM/Madison Launches ''1070 The Game,'' ''U-100.9''

RADIO ONLINE | Thursday, January 30, 2020 | 6:48pm CT

iHeartMedia

iHeartMedia/Madison, WI, re-brands Sports WTSO-AM (The Big 1070) to "1070 The Game," with the slogan "Madison's Sports Talk That Rocks," effective February 3. Concurrently, co-owned Classic Rock W265CV flips to "U-100.9," "Madison's Super '60s and '70s Station," beginning February 1.

1070 The Game will feature shows from air personalities including Steve Czaban, who will lead the program lineup from 6-9am, and Mike Heller, who can be heard in afternoons from 3-6pm.

Czaban has worked for several syndicated sports/talk networks including Sporting News, ESPN Radio and Fox Sports Radio in his 18-year career as well as in various markets such as Santa Barbara CA, Chicago, Milwaukee, Charlotte, and Washington DC.

A fixture in Wisconsin Sports media for more than 30 years, Heller has been heard in afternoons for almost two decades and has won numerous Wisconsin Broadcasters Association Awards (WBA) including "Best Show." Heller has also been featured since 2012 as a regular guest host on "The Dan Patrick Show" and "The Rich Eisen Show."

"Wisconsin has a strong and diverse sports fan base," said iHeartMedia Madison Market President Drew Lautner. "We believe we have assembled the best of the best to deliver news, commentary, differing opinions, on-field insight and an occasional laugh to our loyal listeners."

U-100.9 will broadcast music from the '60s and '70s including songs from artists such as The Beatles, The Supremes, The Rolling Stones, Three Dog Night, Stevie Wonder and Aretha Franklin, among others. The station will also feature different musical themes each weekend including one hit wonders for its "Super 60s and 70s Weekend" segment.