iHeartMedia Expands its Spanish-Language Podcast Offerings
|RADIO ONLINE | Wednesday, February 12, 2020|
iHeartMedia has announced new efforts aimed at expanding the iHeartPodcast Network with more Spanish-language and Hispanic-focused offerings. The network will roll out a slate of podcasts hosted and co-produced by Enrique Santos, an air personality and Chairman/Chief Creative Officer of iHeartLatino. It's also launching a multi-year development, co-production and distribution partnership with multicultural digital audio network reVOLVER.
"Both Enrique Santos and reVOLVER are dedicated to authentically telling stories through the power of audio that represent and connect with the diverse Hispanic community," said iHeartPodcast Network President Conal Byrne. "These new offerings create an opportunity to utilize iHeartMedia's expansive network to amplify diverse voices and highlight genuinely captivating content. Our goal is to deliver the biggest, strongest slate of podcast content to Hispanic audiences nationwide - and this gets us there."
Santos, syndicated host of "Tu Manana con Enrique Santos" on iHeartMedia's WZTU-FM (TU 94.9)/Miami will launch the podcast "Hola, My Name Is..." as the first in his new slate of shows. The podcast centers around conversations with celebrities, leaders and everyday people with the aim of showcasing the power and resilience of the Hispanic community. Enrique and iHeartMedia will co-develop additional podcasts in the areas of health, fashion and beauty, sports and the supernatural later this year.
"Being able to help elevate stories from my community is an enormous privilege," said Santos. "Through iHeartMedia's impressive network, I'm able to tell these stories in new ways while reaching listeners who may not always feel represented in media."
iHeartMedia's collaboration with reVOLVER will result in an overall development, co-production and distribution partnership, including eight new co-produced podcasts per year, all focused on the Hispanic community. iHeartMedia's extensive listener reach across the country will amplify reVOLVER's quality content and help raise more diverse voices in the podcasting space.
As part of the deal, all new and existing reVOLVER Podcasts will join the iHeartPodcast Network and capitalize on iHeartMedia's ability to promote and introduce the podcasts to the vast majority of the country. iHeartMedia will also become the sales representative of the reVOLVER Podcast network.
"We are excited to enter into this strategic alliance with iHeartMedia," said reVOLVER Podcasts CEO and Co-Founder Jack Hobbs. "It will allow us to increase our programming, create new offerings for advertisers and accelerate our audience growth."
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