Entravision Launches New Fuego 99.5 FM in Rio Grande Valley
| RADIO ONLINE | Tuesday, March 31, 2020 |
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 Entravision |
Entravision luanches "Fuego 99.5 FM" on KKPS-FM in McAllen-Brownsville, TX, flipping the former Regional Mexican outlet to CHR. Artists including Cardi B, Ozuna, Billie Eilish, Daddy Yankee and Bad Bunny. DJ Marky Mark, a Rio Grande Valley native, will be live every day with his program "Marky Mark with the Afternoon Mix" from 2-7pm CT. DJ Marky has been a staple of the local music scene in the Rio Grande Valley region for more than 14 years.
Fuego 99.5's new sound features a unique mix of bigger-than-life artists, Latin artists and chart-topping award-winning crossover collaborations that have become trending fan favorites.
"We are thrilled to heat up the South Texas music scene on Fuego 99.5 FM with the hottest and newest talent across the board. DJ Marky Mark has a huge presence in the Rio Grande Valley region and we're excited to have him anchor our new station," said Entravision VP/Audio Nestor Rocha. "This is another great opportunity for us to connect and relate to our audience with the music they want."
