TM Studios Offers Free Commercial Jingles for Radio

RADIO ONLINE | Sunday, April 19, 2020 | 1:31pm CT

TM Studios

Dallas-based TM Studios has created two free ready-to-air commercial jingles for use by any radio station. They are specifically designed to help local advertisers present appropriate branding and messaging during the COVID-19 crisis. The jingles are sung campaigns featuring the lyrics "We're Better Together" and "We Have Each Other." They can be used for any business category.

"A challenging by-product of this time is a drop in local ad spending," said TM GM/VP Creative Greg Clancy. "These jingles share positive messages and can be used to create goodwill for station advertisers. It's a great creative tool to get businesses reengaged with local radio advertising."

"I believe part of the reason local advertisers are holding back is that they don't know what to say on the air right now," added VP Affiliate Management Chris Stevens. "These jingles give advertisers a chance to address the community, maintain brand awareness, and build positive emotional equity."

The free jingles are from a new division of TM Studios, TM Commercial. TM Commercial is a ready-to-air library of sung jingle campaigns for almost any local business category. Every jingle has its own unique music style and vocal campaign, and each jingle can be customized with a client name. Originally planned for a summer launch, TM is bringing this to market now to help stations drive local ad revenue.

Download all the mix outs of the free jingles, with unlimited use, at LocalJingles.com.