iHeartMedia/Jacksonville Debuts ''The New El Patron 97.3''
| RADIO ONLINE | Tuesday, May 5, 2020 | 12:00pm CT |
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 El Patron 97.3 |
iHeartMedia/Jacksonville, FL, flips W247CF to Regional Mexican as the new "El Patron 97.3, Pura Musica Perrona," effective immediately. The new station is airing songs from artists such as Calibre 50, Christian Nodal, Banda MS and Arrolladora Banda el Limon. The on-air lineup will feature air personalities including Rico Hernandez, El Capi, Luis Trevino and Celina Martinez, along with lifestyle and entertainment topics.
"I am grateful to be part of a company that sees Hispanic growth in Jacksonville, by adding another radio station and Hispanic brand to our market," said iHeartLatino/Jacksonville General Sales Manager Jorge Lopez. "With this launch, we confirm our commitment to the community and our solid growth in the communications industry in North Florida, covering 100% of the Hispanic market with our 'Rumba' brand and now with 'El Patron.'"
"With the launch of El Patrón 97.3, we are proud to continue being the leader of Jacksonville's Hispanic media landscape," added iHeartLatino Senior Vice President PJ Gonzalez. "This move puts us in a position to super-serve our listeners and the community with a unique mix of Banda, Norteño and other genres that are core to the Regional Mexican format."
As part of the station debut, 97.3 The Game will broadcast on WFXJ-AM (930) and will continue to be the home of the Gators.
