AdLarge Extends Deal with Ashley Flowers' ''Crime Junkie''

RADIO ONLINE | Tuesday, May 26, 2020

Cabana

AdLarge Media has extended its ad sales agreement for Ashley Flowers' true crime podcast "Crime Junkie," which has more than 31 million downloads a month. The firm is also lending its support to further grow Flowers' audiochuck Network with four new shows, all executive produced by Flowers. The first show from this partnership, "CounterClock," debuted at #1 on the Apple Podcasts chart earlier this year. "Crime Junkie" and "CounterClock" are part of a portfolio of podcasts in AdLarge's digital audio business, cabana.

"Crime Junkie has captivated female audiences with Ashley's unique approach to true crime," stated cabana and AdLarge Media Co-Founder and Co-CEO Cathy Csukas. "Her insights into what passionate true crime fans want to hear will be an asset as we bring on new titles to audiochuck Network. We're thrilled to expand our relationship with Ashley."

"With audiochuck, we will bring more content like Crime Junkie and CounterClock that satisfies true crime fans' appetite for a different take on the genre," explained Flowers. "AdLarge has been with me from the start, and I couldn't be happier that they will continue to bring their audio ad sales expertise to Crime Junkie and the audiochuck Network."

"Ashley has a pulse on the business and is deeply instinctual about what engages audiences. We are confident that the collaboration between Audiochuck and cabana will propel her ever-evolving brand and contribute to delivering more untold and compelling stories," noted United Talent Agency (UTA) .

A long-time true crime enthusiast, Flowers is on the board of directors for CrimeStoppers of Central Indiana. She brought on childhood BFF and fellow true crime devotee Brit Prawat to co-host Crime Junkie, and her unique story-telling style created a phenomenon in the true crime genre. Flowers was named one of the Best Storytellers in Podcasting in 2019 by the Podcast Business Journal and described as an "engaging storyteller" by Rolling Stone Magazine.

"The ROI from Crime Junkie has been tremendous for our advertisers," said cabana and AdLarge Media VP/Digital Sales & Partnerships Ilwira Marciszek. "The premium ad opportunities available with Crime Junkie are trusted by our ad partners and will only expand with Audiochuck Network, which will bring more engaged listeners at scale."