Entercom Flips WODS/Boston to Adult Hits as ''Big 103''
RADIO ONLINE | Thursday, May 28, 2020 |
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 Big 103 |
Entercom flips CHR WODS-FM (103.3 AMP Radio)/Boston to Adult Hits as "Big 103," "Music Unleashed." The Adult Hits station on 103.3 FM is now boasting a vast music library the 1980's 1990's and 2000's. Key artists include Guns N' Roses, Prince, Journey, Madonna, Pearl Jam, The Notorious B.I.G., AC/DC, Britney Spears and Blink-182, among others.
"As we continue living through one of the most challenging times in our country and the world, we are committed to providing comfort by delivering optimistic and entertaining content to our listeners," said Mark Hannon, RP/MM, Entercom Boston. "BIG 103 will be a straight-forward, no nonsense sanctuary for fans focused on great music and artists, accented with an irreverent tongue-in-cheek approach that reflects the spirit of our city."
In addition to the expanded music library, BIG 103 will also feature limited interruptions during its on-air programming through the "2-Minute Promise," which will not stop the music for more than two minutes at any given time. To further focus on the music, artists and attitude that will define the station, it will initially launch without air talent.