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MapQuest Adds iHeartRadio Streaming to Platform


iHeartRadio
iHeartRadio

MapQuest and iHeartRadio have announced a new partnership that integrates live iHeartRadio streaming directly into MapQuest.com, marking the first time audio has been built into the navigation platform.

The integration allows users to listen to live radio while navigating, with a new "Live Radio" button appearing in the top-right corner of the MapQuest interface. The feature combines real-time directions with access to iHeartRadio's stations, with mobile app integration planned for a later phase.

Through the partnership, MapQuest will tap into iHeartMedia's multi-platform network, which includes broadcast radio, podcasts and events, to expand its reach and brand visibility.

Doug Berger, General Manager of MapQuest, said the collaboration enhances the user experience by pairing navigation with live entertainment. Michael Biondo, President of Business Development and Strategic Partnerships for iHeartMedia, said the integration extends iHeart's content to MapQuest's large user base in a seamless way.

The companies say the partnership is designed to combine navigation and audio, offering users a more integrated on-the-go experience.

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