Beasley Detroit Partners with MBBA on Outreach

RADIO ONLINE | Thursday, May 7, 2026 | 10:51am CT

Beasley Media and MBBA

Beasley Media Group Detroit has announced a new partnership with the Michigan Black Business Alliance (MBBA) aimed at supporting Black-owned businesses and expanding community engagement across Southeast Michigan.

As part of the collaboration, Beasley's Detroit radio brands-105.9 KISS-FM, 105.1 The Bounce and Detroit Praise-will use their on-air, digital and community platforms to spotlight MBBA initiatives, promote local entrepreneurs and connect audiences with business resources and opportunities.

The partnership will include a range of on-air features, community-focused campaigns and integrated digital marketing efforts designed to raise awareness of MBBA's mission and programs.

Matt Scarano, Vice President and Market Manager of Beasley Media Group Detroit, said the initiative is intended to leverage the company's media reach to elevate voices and create opportunities within the communities it serves.

Charity Dean, CEO of the Michigan Black Business Alliance, said the collaboration will help expand the organization's reach and deepen its connection with the community while advancing economic equity for Black-owned businesses.

Both organizations say the effort will focus on highlighting success stories, strengthening community connections and delivering programming that reflects the resilience and innovation of the Detroit area.