Home Login RADIO ONLINE RSS Facebook
Advertisement

New Series Empowers Record Number of Latinx to Register/Vote


Hispanic Communications Network/ La Red Hispana has launched the fourth edition of its Culture of Health / Cultura de Salud national multimedia programming series in both Spanish and English. The 2020 series, with the title "VOTAMOS", focuses on the important connection between civic participation and social determinants of health that affect the well-being of Latinx communities across the US.

The general election on November 3, 2020 represents the first time Latinx populations will be the largest racial or ethnic group in the country. With a record 32 million eligible voters, Latinx represent 13.3% of potential voters in this year's Presidential election. However, of those 32 million, 15 to 18 million eligible Latinx voters have yet to fully participate in the political process.

"This year's Cultura de Salud-VOTAMOS programming series educates the public about the direct relationship between civic participation and family-community wellbeing. Every VOTAMOS segment provides concrete examples of how each person's vote -- and the outcomes of each election -- make a clear difference in people's daily lives. This ranges from showing how voting and election results directly shape healthcare options and accessibility, to illustrating how public policy impacts an individual's quality of life" said Alison Rodden, CEO of HCN.

To support the goals of the VOTAMOS programming series, the HCN creative team developed the character "Super M" for "Super Martes (Super Tuesday)". Super M is a neighborhood superhero who spends his spare time promoting civic participation under the "new normal" during the pandemic. Super M encourages Latinx of all ages to register and vote, while also reminding audiences there are other ways to be civically engaged throughout the year.

Latinx members of US Congress and leaders of national organizations like League of United Latin American Citizens (LULAC), Voto Latino, Mi Familia Vota, Poder Latinx, and America's Voice are also featured. Their contributions highlight important benefits derived from civic participation in matters of health, education, housing, environment/climate, jobs and the economy, and more.

For the first time, the 2020 Cultura de Salud series will feature content for bilingual Millennial and Gen Z audiences through HCN's new LatinEQUIS platform (wearelatinequis.com), hosted by Andrea Marquez. LatinEQUIS programming includes a volunteer focus to engage Latinx youth and young adult audiences, as studies show that middle school students involved in community service are more likely to vote or apply for popularly elected positions themselves when they reach adulthood.

HCN is also launching a bilingual zipcode-based voter registration platform for interested audiences to start the electoral registration process. The voter registration platform is available via HCN's LaRedHispana.org website and La Red Hispana social media channels, as well as mobile devices by texting VOTAMOS to 52886. Studies show that around 8 out of 10 people who have taken the step of registering are more likely to vote on Election Day.

The Cultura de Salud-VOTAMOS programming series, supported by the Robert Wood Johnson Foundation, will last 12 weeks through the end of October. Programming includes original audio, video and digital productions with personal testimonies and information on how audiences can be civically engaged in their communities both locally and nationally. Multimedia segments for VOTAMOS will be transmitted through HCN's La Red Hispana network of more than 200 Spanish-language radio stations via its daily mini-programas and long-format programs, and on digital channels and social network channels of HCN, La Red Hispana and LatinEQUIS. The public can access "VOTAMOS" programming and additional content in both Spanish and English through laredhispana.org and wearelatinequis.com.

Advertisement

Latest Radio Stories

SBS Names Donny Hudson EVP/Local Media for Markets
Donny Hudson
Donny Hudson
Spanish Broadcasting System names native Miami executive Donny Hudson as Executive VP of Local media for Radio/TV and Digital for all SBS markets. He'll retain his role as General Manager, working out of the SBS offices in Miami. Hudson was recently More

Audacy/Chicago Ups Solk to VP/Programming & Operations
Greg Solk
Greg Solk
Audacy promotes Greg Solk to Vice President of Programming and Operations for its Chicago market, effective August 1. In this role, Solk will oversee programming and operations for WXRT-FM (93XRT), WBMX-FM (104.3 JAMS), WUSN-FM (US99), More

Benztown Offers Audio Tribute to ZZ Top's Dusty Hill
Benztown Audio Tribute to Dusty Hill
Benztown Audio Tribute to Dusty Hill
Benztown is offering an Audio Tribute to Dusty Hill, bassist for the legendary Southern rock band ZZ Top, and Rock & Roll Hall of Fame Inductee, who died at his home in Houston, TX, at age 72. Listen to the audio tribute More
Advertisement

iHeartMedia and NBA Team Up for New Slate of Podcasts
iHeartMedia and the National Basketball Association (NBA), today announced a multi-year podcast partnership, which will feature the launch of more than 20 new iHeartRadio-NBA co-produced podcasts. The new slate of NBA podcasts will be distributed More

Audacy Kicks Off Special Football Training Camp Programming
Audacy has announced special professional football Training Camp programming available live exclusively on the Audacy digital platform. "Training Camp Live," an in-depth look at professional football training camp and preseason storylines, will be More

Mark Elliott Joins Local Radio Networks as Fill-in Host
Mark Elliott
Mark Elliott
Mark Elliott, who handles mornings for WLXT (Lite 96.3) in Petoskey-Traverse City, MI, joins Local Radio Networks as a fill-in host. Elliott will be working with various formats in the Local Radio Networks realm starting this weekend. "I've worked More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement