Gen Media Partners To Expand the Pacific Northwest Ag Network

RADIO ONLINE | Monday, October 19, 2020 | 10:44am CT

Gen Media Partners, J.L. Farmakis, Inc. and Cherry Creek Media have entered into a three-way partnership to expand the Pacific Northwest Ag Network, serving radio stations across Idaho, Oregon and Washington.

Cherry Creek Media will expand its award-winning news and content. First launched as Washington Ag Network in 2015, the Pacific Northwest Ag Network has developed a reputation of providing in-depth and accurate farm news and information producers across Washington have come to know and trust. Now that same programing is available for quality radio stations across the Northwest.

"The strength of the Pacific Northwest Ag Network is our connection to the farm community; those boots on the ground," said Program Director Glenn Vaagen. "Each weekday, our team provides listeners across Washington not only the latest state and national ag news, but also the latest farm research occurring at area universities, connect them with the next generation of farmers through FFA and 4-H, and much more. We are excited about the opportunity to expand this programing across the entire Pacific Northwest."

Affiliate, national and network advertising sales will be handled by Gen Media Partners and J.L. Farmakis, Inc., one of the leading agricultural media rep firms in the U.S. with more than 40 multimedia partners.

"A perfect fit," Bill Farmakis, president of J.L. Farmakis, Inc. says about the partnership with the Pacific Northwest Ag Network, "as it fits in perfectly with our other leading State Farm Radio Networks and with leading NAFB farm broadcasting on top stations in the Northwest."

"For years, the Washington Ag Network, led by NAFB awarded Glenn Vaagen and his team, has produced top quality programming that provides vital information and insights to farmers and ranchers," said Jeff Slivka, president, operations, Gen Media Partners. "We're delighted to partner with Farmakis and Cherry Creek to deliver this engaging content to stations and advertisers who want to reach the ag community throughout the Pacific Northwest."

"Glenn Vaagen and his team deliver ag news that's second-to-none." said Jonathan Brewster, CEO of Cherry Creek Radio. "We've wanted to expand the network for years. Now, with deep agency relationships J.L. Farmakis, Inc. and Gen Media Partners bring to the table, we can distribute our high-quality ag programs to a broader audience and offer terrific revenue opportunities to affiliated radio stations."