Entercom Flips Magic 98.9/Greenville to All Holiday

WSPA-FM

Entercom flips AC WSPA-FM (Magic 98.9) Greenville-Spartanburg to an all-holiday music format. Magic 98.9 will play beloved classics from Andy Williams, Mariah Carey, Bing Crosby, Trans-Siberian Orchestra, Michael Buble and more. The station will return to its regular adult contemporary format on December 26.

"Magic 98.9 is the Upstate's Christmas music station and playing Christmas favorites helps our listeners get into the holiday spirit each and every year," said Entercom Greenville-Spartanburg Senior VP and Market Manager Steve Sinicropi. "Listening to continuous Christmas music on Magic 98.9 is a tradition for families and retailers all over the region. We're happy to make these timeless classics more accessible, as listeners can easily stream Magic 98.9 Christmas online at RADIO.COM or Magic989.com, as well as on the RADIO.COM app and via smart speaker."

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Entercom Flips Magic 98.9/Greenville to All Holiday

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Entercom Flips Magic 98.9/Greenville to All Holiday

Latest Radio Stories

Follow us on:

Copyright © 1989-2025 RADIO ONLINE ®

Copyright © 1989-2025 RADIO ONLINE ^®