Radio Workflow Earns Endorsement From IBA

RADIO ONLINE | Tuesday, January 26, 2021

The Independent Broadcasters Association has endorsed Radio Workflow as the preferred platform for broadcasters to manage the workflow of their traffic, billing, and production system.

"The endorsement by the Independent Broadcasters Association is exciting and humbling at the same time," said Robert Maschio, President, and co-owner of Radio Workflow, Inc. "We work tirelessly to exceed the needs and expectations of broadcasters, both small and large, worldwide. This recognition by the Association is meaningful to Radio Workflow and supports the endorsement of broadcasters who have achieved a better product, at a reduced cost, with our integrated platform".

Ron Stone, President and Executive Director of the IBA added "This has been a long process of looking at systems that can enhance capabilities and eliminate redundancy. It has never made sense to me that every account on a station resides in multiple programs when it could be much easier. Radio WorkFlow offers traffic, CRM, production management, ROI analysis and very soon, will include a yield management system that finally gives pricing control back to the stations. This system is as robust as any... and more complete to meet the needs of any broadcaster, whether you own one station or many. While Radio WorkFlow is already priced extremely affordable, our relationship with them will yield an additional 20% discount for IBA members. We estimate on average, implementation will result in up to 50% savings for stations using similar and multiple systems to accomplish what this one software will do."