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iHM/Salt Lake City Debuts the New ''Business 99.1 FM''
RADIO ONLINE | Monday, February 1, 2021 | 2:08pm CT |
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iHeartMedia debuts the new "Business 99.1 FM," on K256AE/Salt Lake City, effective immediately. In partnership with Bloomberg Radio, the new Business/Talk outlet will broadcast 24 hours of business news from Bloomberg Radio, powered by experts and journalists in economics, politics and investment banking.
Business 99.1 FM will feature "Bloomberg Daybreak" and "Bloomberg Businessweek" as well as notable Bloomberg hosts including Lisa Abramowicz, Jonathan Ferro and Carol Massar. The station will also provide in-depth interviews with successful business executives and analysts.
"Because market news from across the world can impact our Utah economy, we are proud to offer content and analysis to help keep investors and business owners informed," said iHeartMedia Salt Lake City Market President Stu Stanek. "Partnering with Bloomberg Radio, a leader in business and financial news, makes for the perfect formula in building a great audience for our advertisers."
"After an unprecedented year, we are proud to bring a unique format that will assist businesses and investors on the road to economic recovery here in Utah," added iHeartMedia Salt Lake City Senior Vice President of Programming Jeff McCartney. "We're excited to have three forms of distribution as well. In addition to 99.1 FM in Salt Lake City, we are also on 99.5 FM HD 2 and on the iHeartRadio app across the country."
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