Home Login RADIO ONLINE RSS Facebook
Advertisement

Benztown Offers Turnkey Radio Merch Shop for Radio


Radio Merch Shop
Radio Merch Shop

Benztown has launched Radio Merch Shop, a service that creates and operates customized "pop-up" online stores for radio stations, where station listeners can buy station-branded products. Radio Merch Shop items help stations promote their brands and create a new profit center, allowing them to reinvest profits in station operations, for contests and giveaways or even to turn their merch store profits into a fundraiser for a charitable cause.

Radio Merch Shop builds a customized, branded online merch shop and landing page for each participating station -- and handles order fulfillment and inventory from start to finish. All stations have to do is upload their logo or artwork, promote their merch shop on-air, on the station website and via social media, and then get paid each month by Radio Merch Shop for profits from their station's online shop.

There are no upfront costs, service or set-up fees, and Radio Merch Shop takes overstock, office clutter and hassle out of the equation for stations. Station-branded goods available for sale on each station's merch shop include high-demand items such as face masks, t-shirts, hoodies, and coffee mugs. And here's the kicker: for every product sold, the station earns $5.00 or more.

Benztown Vice President, Sales and Operations Masa Patterson said, "Radio Merch Shop makes it effortless and hassle-free for stations to launch and operate their own pop-up online merch shop that builds their brand and allows them to bank some cash every month. And it only takes 48 hours from the time a station sends us their logo or other artwork to get their merch shop up and running. Stations get a customized, branded online shop and landing page, order fulfillment, including shipping and handling - and get paid every month for each item sold. Sounds like a no-brainer to me."

Advertisement

Latest Radio Stories

Audio Emerges as Top Medium in a 32-Hour Multitasking Day
Katz Radio Group
Katz Radio Group
Katz Radio Group is highlighting new insights into how Americans juggle technology, revealing just how central audio has become in an era defined by nonstop multitasking. Drawing from the Activate 2026 Consumer Technology & Media Outlook, the analysis shows that while screens are More

KMOX Marks 100 Years With Special Centennial Broadcast
KMOX-AM & FM in St. Louis
KMOX-AM & FM in St. Louis
Audacy St. Louis is celebrating a century of broadcasting as KMOX (104.1 FM & 1120 AM) marks its 100th anniversary today. The station has officially designated November 20 as KMOX Day, highlighted by more than ten hours of special programming featuring current and former voices of the heritage More

Triton Q3 Ranker Shows Key Podcast Trends
Triton Digital
Triton Digital
Triton Digital has published its Q3 2025 U.S. Podcast Ranker, offering an in-depth look at listener behavior, genre growth, and emerging purchase-intent indicators as brands gear up for the Black Friday and Cyber Monday rush. The report is the second quarterly installment since the More
Advertisement

FCC Moves to Delete 21 Outdated Rules in Ongoing Cleanup
Federal Communications Commission (FCC)
Federal Communications Commission (FCC)
The Federal Communications Commission (FCC) has taken another step in its wide-ranging overhaul of outdated regulations, moving forward with the deletion of 21 rules and requirements that no longer serve the public interest. The action affects 2,927 words across seven pages of the Code of Federal Regulations More

Zeno Media Launches Self-Serve Direct Ad Server
Zeno Media
Zeno Media
Zeno Media is expanding its ad-serving capabilities with the launch of a new self-serve feature inside the Zeno Tools dashboard, giving broadcasters full control over creating and managing their own direct ad campaigns. The feature is powered by the company's proprietary audio ad More

Tony Randall Joins KAT Country 103 for Afternoon Drive
Tony Randall
Tony Randall
Veteran broadcaster Tony Randall is named the new afternoon host on Country KATM-FM (KAT Country 103) in Stockton-Modesto, CA. He officially begins on Monday, December 1, and will be heard weekdays from 2-7pm. His debut will broadcast live from Walmart in Turlock, where Randall and the KAT Country 103 team More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement