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Tobaccowala to Keynote Radio Show Session on Transformation


Rishad Tobaccowala
Rishad Tobaccowala

Author and business leader Rishad Tobaccowala will keynote the Radio Show's closing session on Thursday, October 14. The session will focus on the continued transformation happening across the media eco-system, changing consumer behavior and what it means for radio. The 2021 Radio Show, co-produced by the National Association of Broadcasters (NAB) and the Radio Advertising Bureau (RAB), will co-locate with NAB Show in Las Vegas.

During the session, titled "The Great Reinvention: What Does That Look Like in 2022 and Beyond?," Tobaccowala will discuss ways the industry can transform in the face of shifting consumer interests.

"We are delighted to have Rishad Tobaccowala join us in Las Vegas for the Radio Show," said RAB President/CEO Erica Farber. "His expertise on reinvention is invaluable as the audio industry continues to evolve the medium and innovate for new audiences."

Tobaccowala currently serves as a senior advisor to Publicis Groupe, where he was previously the organization's chief growth officer, overseeing business development for companies such as Saatchi & Saatchi, Starcom and Zenith. He's the best-selling author of "Restoring the Soul of Business: Staying Human in the Age of Data," considered the best recent book on stakeholder capitalism by The Economist, and he regularly lectures on management, intellectual leadership and innovation.

Tobaccowala is a pioneer in digital marketing and was named one of the top business leaders in the world by BusinessWeek. He was the recipient of the Chicago Advertising Federation's lifetime achievement Silver Medal in 2013 and was inducted into the Ad Age Interactive Hall of Fame in 2001.

He additionally serves as chairman of The Tobaccowala Foundation, which has helped over 10,000 people gain access to health and education in India, and was appointed to Trendline Interactive's Board of Directors in June 2020.

Registration for Radio Show is available at nab.org/connect.

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