Audacy Launches WINS/N.Y. Companion 1010 WINS Noticias
RADIO ONLINE | Monday, August 9, 2021 |
|
 1010 WINS Noticias |
Audacy launches 1010 WINS Noticias, a multiplatform, Spanish digital audio offering for All News WINS-AM (1010 WINS)/New York. 1010 WINS Noticias will launch of a new website at Audacy.com/1010WINSNoticias. The site will deliver the same energy, resources and content for news as 1010 WINS, providing original content, audio and video podcasts and a daily newscast for download -- all in Spanish. Podcasts at launch include a rare sit-down conversation with Venezuela's acting president Juan Guaido.
"We could not be more excited about this new venture," said 1010 WINS Brand Manager Ben Mevorach. "No news brand is more respected or more New York than 1010 WINS. To be able to now share what we do with the Spanish-speaking news consumer represents an extraordinary opportunity for them, for us, and for advertisers."
1010 WINS Noticias will also aim to create a value proposition for advertisers through multiple opportunities to reach consumers, included co-branded targeted social media posts, mobile app display ads and custom email newsletters, as well as homepage takeovers.