WFLC (Hits 97.3) Relaunches as ''The Rhythm of Miami''

RADIO ONLINE | Friday, September 24, 2021

WFLC-FM

Cox Media Group's CHR WFLC (Hits 97.3)/Miami re-launches as "Hits 97.3 The Rhythm Of Miami." The station is airing 5000 songs in a row, saying "Miami, you've been waiting for a station like this. It's the vibe, the mood, the feeling. The wait is over."

VP/Programming Steve Smith commented, "We are tackling this re-launch with a talented on-air team and a unique mix of music that screams Miami!"

VP/GM Ralph Renzi commented, "We asked Miami what they wanted, and we are delivering. Hits 97.3 will continue to serve as the voice of South Florida by connecting to listeners and offering great music in a clutter-free environment."

Director of Branding/Programming Ian Richards added, "I'm excited to lead this evolution of Hits 97.3 as a top-performing station focused on the community and its people."