CMG/Houston Names Melissa Rivera Integrated Sales Manager
| RADIO ONLINE | Thursday, November 11, 2021 |
|
 Melissa Rivera |
Cox Media Group appoints Melissa Rivera as Integrated Sales Manager for its Houston cluster, including KKBQ, KGLK and KTHT. Previously, Rivera was the Director of Sales for Townsquare Media in Victoria, TX. She's worked in numerous sales and management positions during her 16-year career. In 2021, she was awarded the distinguished Jason Hightower Award for Broadcast Excellence at the Texas Association of Broadcaster's Annual Convention and Trade Show.
"Melissa represents all that is great about our industry today," said CMG Houston Director of Sales Stephanie Callihan. "She possesses a strong understanding of audio, digital, social, video and activation tactics used for successful integrated marketing campaigns. Melissa's track record speaks for itself by the way she's led and created strategies for her clients, brands, community and employees."
"I cannot wait to grow and learn from Stephanie Callihan and Keith Lawless, CMG Regional President, and all the great minds at CMG," added Rivera. "It's long been my aspiration to work in a Top 10 market. When you find like-minded, passionate people to navigate life's waters like those at CMG Houston, you have found the dream."
