Rose Named President & CEO of Washington Broadcasters

RADIO ONLINE | Wednesday, June 3, 2026 | 11:04am CT

Jim Rose

The Washington State Association of Broadcasters (WSAB) has named veteran media executive Jim Rose as its new President and CEO, effective June 15.

Rose brings more than 30 years of broadcasting and media leadership experience to the role, having served in senior executive positions at major-market television stations including KING 5 in Seattle and KRON 4 in San Francisco.

"Jim Rose is one of the most respected broadcasters in the Pacific Northwest," said WSAB Chairman Neal Boling. "His leadership experience, passion for local media, and commitment to advocacy make him uniquely qualified to lead WSAB at a critical time for our industry."

During his broadcasting career, Rose led organizations that focused on community engagement, local journalism, and advertiser partnerships. Under his leadership, station teams earned industry honors including Peabody and duPont-Columbia awards.

Rose said he is eager to advocate for broadcasters and local journalism across Washington. "I'm honored to join the Washington State Association of Broadcasters at a time when trusted local media is more essential than ever," Rose said. "Local broadcasters inform, protect, connect, and entertain our communities while reflecting the unique character of Washington state."

He added that he looks forward to working with elected officials on policies that support local journalism and strengthen broadcasters' ability to serve their communities.

Rose is no stranger to the association. He served on the WSAB Board of Directors from 2017 to 2021 and was Board Chair in 2021. He also previously served on the Board of Directors of the California Broadcasters Association.

Founded in 1935, the WSAB represents radio and television broadcasters throughout Washington state, advocating on legislative and regulatory issues affecting station operations, advertising, journalism, and public records access.

Rose becomes just the eighth chief executive in the association's 91-year history. He succeeds Keith Shipman, who has led the organization for the past 10 years.