Acast launches "Rise Above the Noise" Campaign

RADIO ONLINE | Monday, November 22, 2021

Acast has launched a new campaign encouraging aspiring podcasters to take their first steps in audio, by highlighting the breadth of talent in its 35,000-strong global podcast network. Developed with agency partner Weirdo - and running across paid social, print and Acast's own inventory of 300 million monthly podcast listens - the "Rise Above The Noise" campaign features Acast creators including John Iadarola from TYT's The Damage Report, Liv Albert of Let's Talk about Myths, Baby! and Cenk Uygur from The Young Turks.

They share their experiences in growing and monetizing their ideas both in the US and around the world, to inspire other would-be podcasters to take the mic. The campaign will run until the end of December.

"Podcasting is on fire," said Lizzy Pollott, SVP marketing communications and brand for Acast. "At Acast we're seeing so many successful creators from other mediums and platforms - from comedy to journalism, YouTube to TikTok - bringing those ideas over to podcasting. Rise Above The Noise encourages others like them to take that first step in joining the thriving creator economy in podcasting."

Louis Persent, creative director for Weirdo, added, "The creative idea is our call to arms for the next generation of talented podcasters - people with unique voices and serious ambitions. In the visual creative, we've brought that to life by playing with a series of stacking shapes inspired by the Acast logo."