KKBE Becomes La Ley 93.7 -- La Que Manda En Roswell

RADIO ONLINE | Monday, December 27, 2021 | 12:15pm CT

KBIM-AM

After stunting with all Christmas music for the past month, KKBE-AM/Roswell flips to new calls KBIM-AM with translator K229BV to Regional Mexican as "93.7 FM La Ley." Station personalities include Roswell's own La Yaquesita (middays), El Bueno, La Fea y El Malo (mornings), Erazno y la Chokolata (afternoons), Dr. Cesar Lozano and Futbol de Primera. La Ley will also serve as Roswell's Spanish station for the 2022 FIFA World Cup soccer games.

General Manager Jesse Rios said, "It's a pleasure to serve the growing Hispanic community here in Roswell, playing all the regional-mexican Hits and having top-notch on-air talent will provide the Hispanic community of Roswell what they have been wanting in a station. We are excited and proud to be a part of Roswell's Latino community."