Townsquare's KLUB Tejano Takes Over South Texas Radio

RADIO ONLINE | Tuesday, January 11, 2022

KLUB-FM

Townsquare Media/Victoria, TX, the home to KIXS-FM, KTXN-FM (98.7 Jack FM) and KQVT-FM (Q92), launches a new station in the market, KLUB as "Tejano 106.9." The station debuted at 12pm on Tuesday, broadcasting to towns that have never had Tejano music on the radio dial like Goliad, Edna, Port Lavaca and Yorktown, among others.

Townsquare/Victoria Market President Mason Benitez made the move after surveying the market and finding out what holes needed to be filled. "Tejano is huge in this area. The concerts are always sold out and any festival featuring Tejano does really well. We wanted to give our audience what they were previously missing on the radio."

KLUB Tejano will feature Tejano radio legend Bo Corona in the afternoons, from 3-7pm. Corona has nearly 30 years of radio industry experience in Texas, having worked as an on-air host for KPRR-FM in El Paso, KTFM-FM in San Antonio and KXTJ-FM & KQQK-FM in Houston. Corona also helped launch KXTN-FM (now KVBH-FM) in San Antonio where he anchored the morning show.

Middays, 10AM-3PM, will feature Victoria's own JP who has been in the local Tejano scene for years and currently hosts the KIXS 108 morning show with Ingra Lee.

Townsquare/Victoria Director of Content Jim Kovacik said, "I've worked with Bo before and he has so much passion for radio and Tejano I think people with be blown away. JP has been a big part of this switch. He's going to be the face of Tejano here in Victoria. We are also hoping to be adding even more Tejano superstars soon."