Steel City Media Flips WRRK-FM-HD to Sports Betting Format
| RADIO ONLINE | Thursday, February 10, 2022 |
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 Steel City Media |
Steel City Media's WRRK-FM-HD2 (96.9)/Pittsburgh will flip to a 24/7 sports betting format with content delivered by VSiN, The Sports Betting Network, beginning Friday, February 11 at 7pm ET. Rebranded "Bet Sports Radio" the new station will deliver news and analysis from the sports betting experts and book makers to inform and entertain the growing number of people betting on sports.
"As sports betting expands within Pennsylvania and across the country, there's a real appetite for credible sports betting content," said Steel City Media Vice President Michael Frischling. "And, with best-in-class content from entertaining hosts, sports betting journalists, professional sports bettors, and legendary oddsmakers like native son Jimmy Vaccaro, who grew up in Trafford, PA."
VSiN content will deliver real-time, actionable sports betting content to listeners, setting the stage for the day's biggest sports betting events and sharing expert tips and predictions across the college and pro football, college and pro basketball, hockey, baseball, golf, tennis and more. In addition to around-the-clock coverage of the sports betting markets on Best Sports Radio, WRRK-FM (Bob FM 96.9) will air VSiN's "Brent Musburger Action Updates" three times each weekday.
"VSiN is thrilled to work with Steel City Media to bring relevant, 24/7 sports betting coverage to sports fans in Pittsburgh for the first time," said VSiN founder and CEO Brian Musburger. "The new Bet Sports Radio has a strong signal in a great sports town located in one of the top sports betting markets in the country. As the leading voice in sports betting, this is a great opportunity for us to deliver the insights and analysis Pittsburgh sports bettors need to make more informed sports wagers."
"With some of the highest rated independent stations in the market, we saw this unique format as a great compliment to our programming," added Steel City Media General Manager Gregg Frischling. "With the incredible growth sports betting has seen in recent months, we saw this as a great opportunity to monetize the specialized content VSiN delivers."
