Beer Guys Radio Inks Partnership with Dickey Broadcasting

RADIO ONLINE | Monday, February 14, 2022

Beer Guys Radio

Beer Guys Radio and Dickey Broadcasting Company have partnered to bring craft beer and sports talk together. Through a weekly talk show and podcast, Beer Guys Radio hosts Tim Dennis and Brian Hewitt cover the craft beer scene locally and around the world featuring discussions with industry experts as well news covering all aspects of craft beer and other areas of interest to craft beer fans.

Dickey Broadcasting Company VP of Integrated Sales and Business Development Nick Constantino and Director of Digital Media John Petrini will lead the partnership across the network of 680 The Fan sports radio, XTRA 106.3 Conservative Talk, and The Podcast Park, expanding the offerings across all platforms to both listeners and sponsors

Bringing Beer Guys Radio to The Podcast Park is the first step in expanding the sports network to offer lifestyle topics as well. For Beer Guys Radio this will allow reach to a larger audience of listeners through cross promotion on the network as well as offering more flexibility to sponsors with targeting of their ads to specific regions as well as across other programs on the network.

The Beer Guys will support Dickey Broadcasting by offering their expert insight on craft beer across all stations and a new channel for sponsors to spread the word through a featured "Beer of the Month" and other offerings.

"It's hard to argue with the perfect pairing of sports and beer," said Beer Guys Radio Executive Producer and Co-host Tim Dennis. "We're excited at the opportunity this provides to spread the word on great beer and breweries and the flexibility and additional reach for our sponsors."

"Part of our 2022 content strategy was to diversify our podcast offerings on our podcast platform, The Podcast Park. Bringing the Beer Guys Radio podcast to our eco-system just makes sense," added Dickey Broadcasting Company Director of Digital Media John Petrini. Beer and sports... how can you go wrong? We are very excited to get this going."

Beer Guys Radio can be heard on XTRA 106.3 in Atlanta Saturdays at 3pm and across stations in 23 states, Guam, and the U.S. Virgin Islands. The podcast will officially launch on The Podcast Park on Saturday, February 12 featuring Atlanta's Fire Maker Brewing Company.