OneOf Signs NFT Partnership With iHR's The Breakfast Club

RADIO ONLINE | Tuesday, February 22, 2022 | 12:57pm CT

The Breakfast Club

OneOf has announced a partnership with iHeartRadio's contemporary Hip-Hop and R&B syndicated morning show "The Breakfast Club," hosted by DJ Envy, Angela Yee and Charlamagne tha God. The deal includes both the on-air broadcast and digital podcast to bring the accessibility of NFT's to a mass audience, give diverse artists a platform in this emerging space and create six drops of digital NFT collectibles inspired by the morning show and its hosts.

Information about OneOf's wide range of exciting and accessible NFT drops will be shared with fans on "The Breakfast Club's" broadcast. The artwork featured in the first drop will be created by illustrator and visual artist Justin Richburg.

"'The Breakfast Club' is one of the most influential morning shows, where honest, provocative and powerful conversations about Hip Hop and culture happen today," said iHeartMedia Chief Marketing Officer Gayle Troberman. "Charlamagne tha God, Angela Yee and DJ Envy are an awesome team to collaborate with Oneof to share the latest and greatest NFTs with their massive, diverse audience across iHeart's broadcast radio, podcast and streaming platforms."

"The Breakfast Club" has millions of monthly listeners, is nationally syndicated in nearly 90 markets around the U.S.,and was recently inducted into the Radio Hall of Fame. Portions of the proceeds from the collection will benefit critical and timely causes supported by "The Breakfast Club" and that are important to their listeners.

"'The Breakfast Club' is the most culturally relevant morning show in America, and the tireless work Charlamagne, Envy and Angela do everyday to elevate artists and shine lights on the important issues are inspiring to us all," added OneOf CEO and co-founder Lin Dai. "OneOf has always been committed to be the most inclusive NFT platform since our founding, backed by Quincy Jones, over 80% of OneOf NFT collections are by black or minority artists. There's no better partner than ‘The Breakfast Club' to educate the mass audience about importance of NFT technology to the music community."

OneOf and iHeartRadio first partnered in the fall of 2021, when the platform created the official collectible NFT for the annual iHeartRadio Music Festival featuring performances by some of the biggest artists in music. The collection featured one million free NFTs and participating fans were eligible to receive tickets to the festival as well as limited-edition iHeartRadio Music Festival NFT artwork.

Since then OneOf has announced major partnerships with Warner Music Group, The Grammy Awards and their launch into sports with the Sports Illustrated covers series that celebrates superstar athletes including Muhammad Ali, Shaquille O'Neal, Emmitt Smith, Jerry Rice and more. OneOf's recent Whitney Houston Collection made headlines when a never-before-heard Whitney Houston song made when she was 17 was sold at auction on OneOf for $1 million.