TTWM and Iteris Expand Their Nationwide Partnership

RADIO ONLINE | Thursday, April 21, 2022

Total Traffic & Weather Network

iHeartMedia's Total Traffic & Weather Network (TTWN) and Iteris have announced the expansion of their nationwide partnership to deliver the mobility intelligence solutions to public-sector and commercial enterprise customers throughout the U.S. As part of the expanded multi-year deal, TTWN will broaden its coverage of real-time traffic incident data provided to Iteris, which is aggregated and verified by a team of 600-plus traveler information experts nationwide.

TTWN's traffic incident data will be integrated in Iteris' ClearMobility Cloud, which already captures over 200 sources of road closure, construction and other traffic impact data. The integration will provide comprehensive traffic incident data.

Enabled by the ClearMobility Cloud, Iteris' mobility data management engine, application programming interface (API) framework and microservices ecosystem, this data integration will support TTWN's expansion into new vertical markets, including local, regional, state and federal transportation agencies, construction firms, insurance companies, fleet operators and delivery companies.

The new agreement enables Iteris to expand its long-term relationship with TTWN in support of its network of radio and TV broadcast customers and automotive OEMs which rely on TTWN's commuter-focused traveler information to determine the safest and most efficient routes.

The expanded partnership coincides with the return of traffic congestion. In many markets traffic is back to pre-pandemic levels, but peak congestion times have shifted and occur at much more variable times. This "new normal" is driving an increased need for accurate, comprehensive data on traffic flows and incidents, which this expanded partnership delivers.

"We are excited to extend and expand our partnership with Total Traffic & Weather Network to provide radio and television broadcasting partners, and automotive OEMs throughout the United States with real-time traffic incident and flow information as they embark on their daily journeys," said Iteris Senior VP/Strategic Business Development Al McGowan.

"Traffic is back, but typical traffic patterns have changed. This extension of our collaboration with Iteris recognizes the pandemic new normal for traffic variability. By combining our traffic incident and flow data, we are able to provide the marketplace with an enhanced, best-in-class mobility intelligence solution," added TTWN Senior Vice President, Operations Kevin Loftus.