iHeartMedia Sacramento Debuts the New ''Kiss 107.9 FM''

RADIO ONLINE | Wednesday, June 8, 2022

KSTE-FM

iHeartMedia launches "Kiss 107.9" on KSTE-FM in Sacramento with the postioning statement "The Best Variety From The '90s and 2000s," effective immediately. Kiss 107.9 will play pop, rock and rhythm of the '90s and 2000s, including artists like Lady Gaga, 2Pac, Black Eyed Peas, Fun., The Weeknd, Eminem, P!nk, Usher, Coldplay, Britney Spears, No Doubt, Rihanna, Katy Perry, Maroon 5 and more. Plus, the station will have commercial free weekends.

The weekday air talent line-up includes Chino (6-10am), Wendy Wild (10am-3pm), Strawberry & Lizette (3-7pm) and Frankie V (7pm-midnight).

"It's been such an honor to help build, launch, and now lead Sacramento's New Kiss 107.9," said Program Director Eric Rosado. "A brand just like Northern California that is different, inclusive, a total vibe, and looks and sounds like Sacramento. We've seen it the past few years that the strength of the '90s/2000s nostalgia is alive and well from music to fashion, so this will be a very fun station! Also, this Northern Cali product is extremely excited to be back home to familiar territory."

"The music and the artists from the '90s and the '00s are iconic, while the inherent diversity in both aligns perfectly with Sacramento's demographic makeup," added iHeartMedia Sacramento Market President Sara McClure. "And that's why we are so excited to launch the new Kiss 107.9 -- It'll rekindle the fun and great memories of the music that has meant so much to Sacramento listeners."