Home Login RADIO ONLINE RSS Facebook
Advertisement

NYC Radio Stations Launch ''Fall in Love with Radio''


New York City Radio
New York City Radio

The New York City Radio Committee, a joint partnership of all the major radio broadcasters in New York City, has developed a marketing campaign to promote the power of radio. The campaign will include radio messaging on over twenty of New York's most listened-to stations, digital and social media marketing along with trade media. The multi-media campaign began Monday September 12 and runs through November. The focal point of the initiative will be a special emphasis on advertising agencies and businesses that purchase advertising.

Audacy/New York Market President Chris Oliviero and Chairman of the New York City Radio Committee stated, "Radio has been and continues to be a critical and valued part of millions of New Yorkers' daily lives. These iconic brands, from music to news to sports, provide the soundtrack of the city. This campaign offers a fresh, fun and innovative approach to highlighting the efficacy of radio for media planners and advertisers. The collaboration of the city's major broadcasters shows a clear commitment to our belief that local radio, consumed on FM or AM or streaming or in podcasts, is an essential tool in any overall marketing strategy in the media capital of the world."

The creative used in the campaign was developed by Bandujo Advertising and Design of New York City. Founder & Chief Creative Officer Jose Bandujo said, "Our brief was to reinforce with a new generation of media planners and advertisers that radio is a fresh, vibrant media channel. Its popularity is booming, and it should be an essential element of their marketing strategies, to help them reach their customers. With millions of New Yorkers -- across all ages and demographics -- tuning in every week, we had a strong foundation and could back up any promise with incredible statistics. And, just like radio entertains people, we wanted to communicate those stats in an entertaining way.

"Our answer was to create a persona for radio through a tongue-in-cheek dating profile. Then convey the many benefits of radio through its personality traits. The result is a campaign that delivers all the surprising stats and reasons to believe, in unexpected ways. Lots of fun. And lots to love."

The campaign is based on research conducted by DYNATA. For more information about the campaign go to https://nycaudio.org/

The New York City Radio Committee is comprised of executives from iHeartMedia (Z100, Power 105.1, Lite FM 106.7, KTU 103.5, 104.3, WOR 710AM, WWRL 1600AM), Spanish Broadcasting System (MEGA 97.9 & Amor 93.1), Salem Media Group (The Mission AM 570 & The Answer AM 970); Media Co. (Hot 97 & WBLS 107.5), Univision (LaX96.3, WADO 1280 & Que Buena 92.7), Good Karma Brands (WEPN-AM 1050AM & WEPN-FM 98.7FM) and Audacy (WFAN, 1010 WINS, WCBS 880, WCBS 101FM, 94.7 The Block, ALT 92.3 & NEW 102.7). The New York Radio Committee is a subcommittee of the New York State Broadcasters Association.

All radio stations licensed by the FCC in the New York City metro area are invited to participate in the campaign.

Advertisement

Latest Radio Stories

Eastlan Expands Measurement to Three Top 100 Markets
Eastlan
Eastlan
Eastlan Ratings has expanded its radio audience measurement service to include three additional major markets. Beginning this month, Greensboro/Winston-Salem-High Point, NC; Memphis, TN; and Spokane, WA will now be continuously measured by Eastlan. All three rank among the 100 More

Doug Sovern to Retire After 35 Years at KCBS Radio
Doug Sovern
Doug Sovern
After a distinguished career spanning four decades, veteran journalist Doug Sovern is signing off from KCBS Radio in San Francisco. The station's longtime political reporter announced he will retire at the end of April to focus on writing, music, and family. "After 40 years on the radio in San Francisco, More

Broadcasting Pioneer Liz Burns Dies at 79
Elizabeth Murphy Burns (Liz Burns)
Elizabeth Murphy Burns (Liz Burns)
Elizabeth Murphy Burns, a trailblazing broadcaster and longtime leader of Morgan Murphy Media, has died at the age of 79. Her death was announced Friday by the Madison, Wisconsin-based media company, which she led as President and CEO for more than four decades. Burns stepped down last month to become More
Advertisement

Erica Shea Joins ''The Slacker Show'' on KALC in Denver
Erica Shea
Erica Shea
Erica Shea is the newest voice on KALC-FM (Alice 105.9) in Denver joining "The Slacker Show" beginning Monday, April 28. Shea will be on-air weekdays from 3-7pm MT alongside Slacker, T Hack, and Erin Doyle. "I'm so excited to join the Alice 105.9 family and work with such a fun, creative team that's all More

iHM Names Hillman EVP, Chief Legal Officer & Secretary
David Hillman
David Hillman
iHeartMedia appoints David Hillman as its new Executive Vice President, Chief Legal Officer, and Secretary. In this role, Hillman will be responsible for overseeing all legal affairs at iHeartMedia, including compliance, regulatory matters, and corporate governance. He will also lead the company's Government More

Cumulus Flips KRBE-HD2/Houston to ''Nash Icon 104.1''
KRBE-FM-HD2 (NASH Icon) in Houston
KRBE-FM-HD2 (NASH Icon) in Houston
Cumulus Media launches Houston's newest Country station, "Nash Icon 104.1" on KRBE-HD2, airing iconic Country music from the 80s, 90s, early 2000s, and today. Nash Icon features artists such as Blake Shelton, Carrie Underwood, Luke Combs, Alan Jackson, Reba McEntire, Garth Brooks, and Texas' own King of More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement