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Acast, Amazon Music Bring Ad-Free Podcast Listening
RADIO ONLINE | Thursday, November 3, 2022 | 4:35pm CT |
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A new deal between Acast and Amazon Music will allow Prime members and Amazon Music Unlimited subscribers to listen to thousands of Acast podcasts ad-free. Amazon Music has purchased all the ad inventory across thousands of Acast podcasts, and as a result listeners will be able to access those podcasts ad-free on the service. Ad-free listening to these podcasts on Amazon Music will result in revenue for Acast podcasters.
The agreement enables Amazon Prime members and Amazon Music Unlimited subscribers to stream Acast podcasts without ads through the Amazon Music app, available via the listener's device of choice -- including smartphones, tablets, PC/Macs, Fire TV and Alexa-enabled devices like Amazon Echo.
"Monetization in the podcasting space has diversified massively in recent years. At Acast, a key part of our mission is to enable podcasters to make money from their craft in as many ways as possible. This deal allows us to spread the wealth in our industry to even more of our shows," said Acast CEO Ross Adams.
"I am extremely excited that our Prime members and Amazon Music Unlimited customers can now listen to the fantastic selection of Acast podcasts ad-free, and at no additional cost. I've long been a fan of many of these podcasts and can't wait to dive in. I look forward to our new relationship with Acast," added Amazon Music Head of Podcasts, Europe, Australia & New Zealand Craig Strachan.
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