Home Login RADIO ONLINE RSS Facebook
Advertisement

Public Media KPCC/Los Angeles Rebrands as ''LAist 89.3''


KPCC/Los Angeles
KPCC/Los Angeles

Southern California Public Radio has announced that it will align all of the organization's local news and information resources under a unified brand: LAist. As part of this change, KPCC will now be branded "LAist 89.3." Coordinating all efforts under one LAist brand -- including radio (LAist 89.3), online (LAist.com), LAist on social media, in-person programming and events, and on-demand audio and podcast studio (LAist Studios) -- is part of an organizational-wide priority to service the audiences in the region across multiple media platforms.

Southern California Public Radio President and CEO Herb Scannell commented, "As a leading public media organization we cannot stay static. The moment to change to service more Angelenos and beyond in the platform of their preference is now. A cross-platform approach will be the tip of the spear of our evolution, and a powerful unified brand is table stakes to future-proof our mission. It is essential that we take steps to not only serve current listeners and readers better, but to engage the public media audience of the future.

"We here at LAist aim to stay at the forefront of innovation when it comes to being a trusted and independent resource for all, in the right places, at the right time. We are made of LA. We rely on Angelenos and not algorithms to tell us what's important for them, and that's how we frame our stories. Our new brand will be an embodiment of that unique way of covering Southern California. With this change we feel better positioned than ever to spark the audience's curiosity, make them feel more connected with others and their community, help them understand issues that are important to their life, find ways to enjoy their city even more, and even be equipped to make a positive difference."

An example of this strategy that has already been put into place, is with the newly launched program "How to LA" with host Brian De Los Santos. "How to LA" is available on all of LAist's platforms: everywhere podcasts are found, on a daily newsletter, LAist.com, on LAist's social channels and on LAist 89.3. With new content available multiple times per week, the program aims to help curious and caring Angelenos connect with others, discover the new, navigate the confusing, and even drive some change along the way - exactly in line with LAist's mission.

KPCC will remain the official radio station call letters, but all public-facing branding will be LAist starting in the coming weeks.

Advertisement

Latest Radio Stories

FCC Commissioner Nathan Simington to Step Down
Nathan Simington
Nathan Simington
Federal Communications Commission (FCC) Commissioner Nathan A. Simington announced he will conclude his tenure at the end of this week, bringing to a close a nearly five-year term marked by his focus on free speech, national security, and telecommunications infrastructure. Appointed by President Donald More

Podcast Ads Lead U.S. Media in Ad Recall and Trust
Sounds Profitable
Sounds Profitable
Podcast advertising outperforms all other media platforms when it comes to ad recall and consumer trust, according to a new study released by Sounds Profitable, the podcasting trade association. Entitled The Advertising Landscape: Trust and Attention, the study is the largest public analysis of podcast More

iHM/SC-GA Region Names Bobby Tatum as Area President
Bobby Tatum
Bobby Tatum
iHeartMedia promotes veteran executive Bobby Tatum to Area President of its newly consolidated South Carolina-Georgia region, expanding his oversight to 67 stations across markets including Charleston, Columbia, Myrtle Beach, Florence, Savannah, and Augusta. Tatum began his radio career in 2007 as an Account More
Advertisement

Ferrari Simmons Named Assistant PD at WRDG in Atlanta
Ferrari Simmons
Ferrari Simmons
iHeartMedia Atlanta's WRDG-FM (96.1 The Beat) promotes Ferrari Simmons to Assistant Program Director, effective immediately. In his new role, Simmons will focus on coaching and developing air talent, as well as overseeing the station's imaging and production. He will report directly to Vladimir Scott, More

Report: Top 32 Podcasts Reach Half of Weekly Listeners
Edison Research
Edison Research
Podcast advertising just got more strategic, thanks to new data from Edison Research. In its latest analysis, the company revealed that the top 32 podcasts in the U.S. now reach half of all weekly podcast listeners -- an audience of 50 million Americans. The findings come from Edison's "Infinite Dial" More

Rob Dawson Named ND for iHM's Rocky Mountain Region
Rob Dawson
Rob Dawson
iHeartMedia elevates Rob Dawson to News Director of the Rocky Mountain Region for its 24/7 News service, following the semi-retirement of longtime news leader Kathy Walker. Walker, who has been with iHeartMedia for 35 years, will remain with the company in a part-time role within the Denver newsroom. "We More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement